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How To Spot Fads

How To Spot Fads

A big part of investing in individual companies or running an active portfolio is trying to spot macro trends in their infancy and subsequently riding the wave to riches. For instance, when the iPad was released in 2010, I distinctly remember Fast Money making fun of the name that Apple had chosen for it—saying it sounded like some sort of feminine product. Meanwhile, I was loading up on common and calls, thinking about how the iPad could revolutionize many industries (textbooks, traditional PCs, newspapers, e-readers, etc.). And so it did, although I never held as long as I would have liked to.